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Poston Block - 1842.

Poston Block - 1842.
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First, a big thanks to Neurad1 here on Flickr for making me aware of this building, which is practically in my backyard. Joel has a wonderful photostream of all kinds of off-the-beaten-path places in the southeast.

These are the Poston Buildings on the west side of the public square in Clarksville, TN. They are the oldest commercial buildings still in use in Clarksville and were completed in 1842.

Uneeda Biscuits was a product of the National Biscuit Company, which eventually became Nabisco, and came to market in 1898. The first thing we should probably clear up is that these weren't biscuits like mama cooked in the oven for breakfast, these were what we know as saltine crackers.

Uneeda is unique in that they are generally considered to be the first nationally distributed brand of crackers. Until this time crackers were baked locally and packaged in wooden barrels. As you might imagine, the shelf life was pretty short as they went stale pretty quick.

Uneeda came up with the idea of putting their crackers in a folded and sealed wax sleeve to keep them fresh much longer. They marketed this as the "Inner Seal." This also gave rise to the slogan "In Rain or Shine, Just as Fine." So on a day like today, when the remnants of Irma are passing through, your crackers would still be crisp and fresh in that sealed wax sleeve.

Uneeda was also the first company to spend over a million dollars on a national advertising campaign, which included several hundred signs like this one.

As for J.S. Couts' Sons Furniture & Undertaking, I understand that was a fairly common combo business back in the day when caskets were made of wood and built locally.

Well I've rambled too long again, but this was a fun find for me!
Date: 2017-09-13 09:17:13

Uneeda Biscuits Poston Clarksville tn tennessee Montgomery Undertaker undertakers nabisco national biscuit company undertaking couts furniture

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Great photo & amazing ghost sign...I took a similar photo a few years ago. Still one of my favorites!!
J.L. Ramsaur Photography 2017-09-13 09:19:37
Absolutely fantastic shot of a great old building and signs! Love the history, too. I may have to travel to Clarksville just to see this one in person!
Sherrianne100 2017-09-13 09:26:29
This is a great find and so is the history. I love the sign, this is fantastic Brent!
builder24car 2017-09-13 09:27:24
What a great find and photo. That's a beautiful old building with great signage .
novice09 2017-09-13 09:32:15
Fantastic building. One would hope the undertaker didn't take furniture from the dearly departed as payment for services rendered. Fascinating history as always.
walkerross42 2017-09-13 10:19:14
Wow, what an amazing old building.
James Frazier (Nashville TN) 2017-09-13 10:28:59
This looks like one of those pop-up pictures that rise up when you open a book!
pinoyphotog 2017-09-13 10:29:07
It's nice that sign has lasted so long. Another great find.
Mark.Swanson 2017-09-13 12:04:04
Very nice take on this corner, Brent. I can still recall the days when Main Street didn't go all the way down the hill and... Well, I'll leave it at that, for it just occurred to me I've seen more than a few changes here in Clarksville. Did you make it down to the Cumberland to shoot LST325, as well?
VFR Photography 2017-09-13 12:40:11
I know that I've read that furniture makers often doubled up as undertakers. I want to say there was at least one somewhere near where I grew up but I can't remember the name at the moment. I'll have to go digging up through my Aurora history when I get a chance.
Christopher J May 2017-09-13 19:05:54
This needs to have a Cracker Barrel Restaurant in it! And they can play old King Biscuit Boy tunes.
"Jerry" Newman 2017-09-13 19:55:56
Cool find and capture. Fantastic old building.
hjm81631 2017-09-13 20:34:45
This is a wonderful building, taken at just the right angle to get the ghost sign and the stunning front. I had a distant relative who worked in a rural business with a retail furniture store on the main floor and undertaking on the second.
Mick L. 2017-09-13 21:41:39
An awesome sign, Brent!
BigTonyB 2017-09-13 22:42:15
That metal roof will keep it in good shape - wonderful image.
joeqc 2017-09-13 22:47:17
Man, it's always exciting to have an opportunity to shot something as great as this! Wonderful job!!
No Talent Bum 2017-09-13 23:19:12
Very pretty photo!
HereIsTom 2017-09-13 23:27:56
That is super cool Brent! One of the best looking "ghost signs" I've seen. Heavily weathered but the detail and coloring is still superb! Super find and capture!
VarietyHour 2017-09-13 23:43:04
Awesome capture!
Paul's Captures ( 2017-09-14 00:22:06
Thanks for posting Brent, now I gotta go to Clarksville and see this for myself.
Dave Reasons 2017-09-14 00:23:11
This is so cool, and it warms my heart to see buildings like this that are lovingly restored and reused.... there's so much character and charm in this one. Great find, great image.
WIRED FOR LIGHT 2017-09-14 07:17:40
Terrific find! I love the design of this building, and the ghost signs are an added bonus. I've also seen a restored Uneeda Biscuit sign on a building in Roanoke, Virginia. Great shot, Brent!
tcpix 2017-09-14 09:32:38
Great old faded & ghostly sign. Seen in.
LarryJay99  2017-09-15 10:06:37
Wow, what a find!
Robby Virus 2017-09-16 03:23:58
Excellent photograph. Love the atmosphere. Thanks for the wonderful narrative. I hope you have a pleasant weekend.
deanrr 2017-09-16 05:02:42
Wonderful photos, each and every one!
Bob G. Bell 2017-09-16 11:50:55
Terrific POV, Brent, and that moody sky is the perfect background to showcase this fine old building.
TuthFaree 2017-09-20 19:09:37
Great shot. Love the old sign.
The Suss-Man (Mike) 2017-09-27 04:57:32
As we're told in The Music Man, "The Uneeda Biscuit in an airtight, sanitary package made the cracker barrel obsolete, . . ." Terrific old building and painted signs, Brent, and a great capture and interesting information.
John H Bowman 2017-10-08 09:02:43
That is just so beautiful :O)
Diaz De Vivar Gustavo 2017-11-04 02:13:23

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